One of the major challenges facing the healthcare industry at present is the ongoing COVID-19 pandemic. The pandemic has highlighted the importance of healthcare systems and has put a strain on healthcare resources worldwide. The healthcare industry has had to adapt quickly to the changing situation, with many healthcare providers implementing telemedicine and remote consultations to reduce the risk of transmission. 

Another key trend in the healthcare industry is the growing use of technology to improve patient care and outcomes. Digital health technologies such as wearables, telemedicine, and electronic health records are becoming increasingly popular, and are being used to remote patient monitoring, improve communication between healthcare providers and patients, and increase the efficiency of healthcare services.