It might be a cliché to comment on how early Christmas appears to have arrived. However, it does help to explain why, when it comes to preparing festive marketing campaigns, businesses should probably start doing it earlier than they would have previously thought necessary.

After all, if you run a business, you could find yourself so rushed off your feet during Chrimbo itself that marketing slips perilously low down your priority list. So, what could you start doing right now?

Source custom packaging for the festive season

There’s only one thing that you will send as standard to all of your customers, and that’s packaging. However, you might not have noticed the extent to which this packaging could serve as a powerful weapon in your marketing arsenal.

Here at Shredded-Paper.co.uk, we stock a range of colour mix shredded kraft paper for Christmas packaging, enabling you to prepare it in a way that is fitting for both the season and your brand.

Capitalise on Black Friday and Cyber Monday

This year, Black Friday is set to fall on 25th November before Cyber Monday follows on 28th November. When people buy from your company on these days, you could offer a coupon redeemable for the rest of the year – including, crucially, Christmas.

That way, you can drum up excitement about your festive deals before they are even unveiled.

Create new imagery for your Christmas promotions 

When Christmas does come around, you want your online store’s visitors to be able to see really clearly that you have products and other offerings to suit.

For this reason, you should give yourself a lot of time to create Christmas-themed banners for the site and pictures for your social media pages.

Show how Christmas gifts could be used by their recipients  

Certain Christmas presents might, when unwrapped, initially come across as boring. However, they can turn out to serve a surprisingly good practical purpose further down the line.

Hence, on your website, you could benefit from making a point of selling the solution rather than the product. For example, it can be worth pointing out how buying a screwdriver for someone could help them with a DIY project, while new socks could replace existing ones that now look a little tired.

Offer free delivery

This would obviously be convenient for online shoppers anyway during the current economic turmoil — but if you don’t currently offer free shipping of any kind, it would be wise to do so now rather than just wait until many people to likely to embark on their Christmas shopping.

That’s because current customers could remember your free delivery policy when the time comes for them to buy Christmas presents.

Our own online store offers free UK mainland delivery, including of colour mix shredded kraft paper for Christmaspackaging. For a further insight into our product range, please feel free to give our team a call on 01603 927300.